Testimonials from previous employers, brands, and customers are a great way to showcase your experience and credibility. Collect the content that receives the most traffic and add it to your list of media assets. If you're creating a digital media kit, you have more freedom to use digital images, videos, and sound clips. For example, if you're advertising your personal cooking blog, you'd showcase images of yourself and prepared meals you've done in the past. However, the photographs you use will largely depend on the point of your media kit. You'd typically need a professional photograph of the founder, team members, and the product or service on offer. While your media kit's contents will largely depend on the purpose of your kit, most media kits include: Media.Īlways make use of high-resolution photographs. Have all the information they need to tell your organization’s story at their fingertips with a digital press kit.Your media kit will be filled with different documents, samples, and attachments. Imprint your gift with the URL for your online media kit, and it can double as a source for more information when future opportunities requiring press coverage arise. Or, if you’ve recently been in the news, thank whoever covered your story with a handwritten note and a small token of appreciation, such a stylus, Cell Phone Cleaning Pad or Stick Upz Memo Holder. Have an upcoming fundraiser or gala you’re inviting press to attend? Imprint their invites and press passes with a link to your online media kit. Be sure your kit is easily found on your organization’s home page, and let the media know it’s out there. Now that your digital press kit is complete, you’re ready to distribute it. In addition to basic contact information, direct the media to other resources, including links to social media outlets, recent news stories and past press releases. Consider including images of your organization and its people in action, video links and links to printed materials, like posters, brochures and other items you’d like the media to publicize. Multiple versions and formats of your logo are a must to maintain creative control over your brand’s look and message. Outline why these key players dedicate their time and/or resources to your organization and its purpose. Key playersīrief bios and images of executives, board members, key staffers and even long-time volunteers provide important information the media often needs. Financial reports, fact sheets, charts and an FAQ page provide journalists with instant access to needed information. Stats and facts help state the case for your organization’s mission. Include a bio about your organization, including its history, highpoints and purpose-something that tells your story. Here are the essential components needed to meet those objectives: Background Your digital press kit should have two main objectives: first, to promote your brand and second, to meet the needs of the journalists who want to talk about your organization. Here are some tips on creating a digital press kit for your nonprofit. Digital press kits offer much of the same content as their hard-copy counterparts, but they’re easier to update, use and distribute. Why not make reaching the press that much easier with a digital press kit? Effectively and easily pass along useful information, such as an overview of your organization and its purpose, newsworthy announcements and events, and brand collateral-including logos, images, video and more. In fact, 63 percent of those surveyed ranked it as either very or somewhat important. Media relations and PR (public relations) landed in the top five of most important communication channels for nonprofits, according to 2014 Nonprofit Communication Trends report Nonprofit Marketing Guide’s.
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